Website of Altaf Merchant, Ph.D.

PEER-REVIEWED JOURNAL PUBLICATIONS                                                       

1.     Mei Rose, Gregory Rose and Altaf Merchant “‘Is Old Gold?’ Measurement and Consequences of University Brand Heritage,” Forthcoming in the Journal of Advertising Research (Impact factor:2.56).

2.     Merchant, Altaf, Gregory Rose, Sunmee Choi and Drew Martin “Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money,” Forthcoming in the Journal of Business Research (Impact factor:2.129.

3.     Davalos, Sergio, Altaf Merchant, and Gregory Rose (2016), “Using Big Data to Study Psychological Constructs: Nostalgia on Facebook,” Journal of Psychology & Psychotherapy, 5(6).

4.     Merchant, Altaf, John B. Ford, Christian Dianoux and Jean-Luc Herrmann (2015), “Development and Validation of an Emic Scale to Measure Ad-Evoked Nostalgia in France,” International Journal of Advertising, 35(4), 706-729 (impact factor:1.169).

5.     Davalos, Sergio, Altaf Merchant, Gregory Rose, Brent Lessley, and Ankur Teredesai (2015), “The Good Old Days” an Examination of Nostalgia in Facebook Posts,” International Journal of Human-Computer Studies, 83, 83-93 (Impact factor:1.476).

6.     Rose, Gregory, Altaf Merchant, Ulrich Orth and Florian Horstmann (2015), “Emphasizing Brand Heritage: Does it Work? And How?” Journal of Business Research, 69(2), 936-943 (impact factor: 2.129).

7.     Merchant, Altaf, Gregory Rose, Geoffrey Moody and Lucy Mathews (2015), “Effect of university heritage and reputation on attitudes of prospective students,” International Journal of Nonprofit and Voluntary Sector Marketing, 20(1), 25-37.

8.     Salvador, Rommel, Altaf Merchant and Elizabeth Alexander (2014), “Faith and Fair Trade: The Moderating Role of Contextual Religious Salience,” Journal of Business Ethics, 121 (3), 353-371(Impact factor:1.837- FT 50 - This journal is one of the 50 journals used by the Financial Times in compiling the prestigious Business School research rank).

9.     Merchant, Altaf, Gregory M. Rose and Mei Rose (2014), “Effects of Time Orientation on Consumer Innovativeness: A Two Country Study,” Journal of Marketing Theory and Practice, 22 (3), 325-338.

10.  Merchant, Altaf and Gregory M. Rose (2013), “Effects of Advertising-Evoked Vicarious Nostalgia on Brand Heritage,” Journal of Business Research, 66(12), 2619-2625 (Impact factor: 2.129).

11.  Merchant, Altaf, Kathryn LaTour, John B. Ford and Michael S. LaTour (2013), “How Strong is the Pull of the Past: Measuring Personal Nostalgia Evoked by Advertising,” Journal of Advertising Research, 53(2), 150-165. (THIS PAPER WAS AWARDED THE BEST PAPER PUBLISHED BY THE JOURNAL IN 2013) (impact factor: 2.56).

12.  Rose, Gregory M., Altaf Merchant and Aysen Bakir (2012), “Fantasy in Food Advertising Targeted at Children.” Journal of Advertising, 41(3), 75-90 (impact factor: 2.288) (Showcased among 12 most important research papers published on Children and Advertising in the time period 1975-2015).

13.  Karande, Kiran and Altaf Merchant (2012), “The Impact of Time and Planning Orientation on an Individual’s Recreational Shopper Identity and Shopping Behavior,” Journal of Marketing Theory and Practice, 20(1), 59-72.

14.  Merchant, Altaf, John B. Ford and Gregory M. Rose (2011),”How Personal Nostalgia Influences Giving to Charity,” Journal of Business Research, 64(6), 610-616 (Impact factor 2.129).

15.  Karande, Kiran, Altaf Merchant and K. Siva Kumar (2011), "Relationships among Time Orientation, Consumer Innovativeness and Innovative Behavior: The Moderating Role of Product Characteristics," Academy of Marketing Science Review, 1(2), 99-116.

16.  Merchant, Altaf, John B. Ford and Adrian Sargeant (2010), “Charitable Organizations' Storytelling Influence on Donor Emotions and Intentions,” Journal of Business Research, 63(7), 754-762 (Impact factor: 2.129).

17.  Merchant, Altaf, John B. Ford and Adrian Sargeant (2010), “‘Don’t Forget to say Thank You’: The Effect of an Acknowledgement on Donor Relationships,” Journal of Marketing Management, 26 (7-8), 593-611.

18.  John B. Ford and Altaf Merchant (2010), “Nostalgia Drives Donations: The Power of Charitable Appeals Based on Emotions and Intentions,” Journal of Advertising Research, 50(4), 450-459 (Impact factor: 2.56).

19.  Ford, John B. and Altaf Merchant (2008), "A Ten-Year Retrospective of Advertising Research Productivity : 1997-2006," Journal of Advertising, 37(3), 69-94 (Impact factor: 2.288).

20.  Merchant, Altaf and John B. Ford (2008), "Nostalgia and Giving to Charity: A Conceptual Framework for Discussion and Research," International Journal of Nonprofit and Voluntary Sector Marketing, 13 (1), 13-30 (THIS PAPER WAS AWARDED THE BEST PAPER PUBLISHED BY THE JOURNAL IN 2008).

 

PEER-REVIEWED BOOK CHAPTERS 

21.  Merchant, Altaf, John B. Ford and Adrian Sargeant (2012), “Don’t Forget to say Thank You’: The Effect of an Acknowledgement on Donor Relationships,” in New Horizons in Arts, Heritage, Nonprofits and Social Marketing (Key Issues in Marketing Management), Roger Bennett, Finola Kerrigan and Daragh O’Reilly (eds), Routledge, 5-22.

22.  Merchant, Altaf, Gregory Rose and Mohit Gour (2015), “Meanings of Money Among Middle Class Hindu Families in India,” in The Middle Class in Emerging Societies: Consumers, Lifestyles and Markets, Leslie L. Marsh and Hongmei Li (eds), Routledge, 161-183.

 

PEER-REVIEWED CONFERENCE PAPERS

23.  Duchicela, Mercedes, Yeo Jung Kim and Altaf Merchant (2008), "Telling your Story: From Vision to Results-Conference Overview," American Marketing Association Non Profit Marketing Conference (Available on line: http://www.themarketingfoundation.org/documents/2008AMANonprofitConferenceOverview.pdf).

24.  Theresa Kirchner, John B. Ford and Altaf Merchant (2007), "Coopetition (Cooperation among Competitors) Among Nonprofit Arts Organizations," International Conference on Arts and Cultural Management, 9, C1 1-14.

 

PEER REVIEWED CONFERENCE PRESENTATIONS

1.     Jain, Varsha, Altaf Merchant, Ganesh B.E. and Mayuresh Shukla (2017), “How Advertising Can Un-Stereotype the Portrayal of Men and Women,” International Communication and Management Conference, Ahmedabad, India.

2.     Merchant, Altaf, Gregory Rose, Sunmee Choi and Drew Martin (2016), “The Power of Money: Comparing Middle Class Attitudes in India and Korea,” Global Marketing Conference, Hong Kong, China.

3.     Jain, Varsha, Altaf Merchant, Subhadip Roy and John B. Ford (2016), “Measuring Ad-Evoked Nostalgia in India: An Emerging Market Perspective,” Academy of Marketing Science Annual Conference, Orlando FL.

4.     Rose, Mei, Gregory Rose and Altaf Merchant (2016), “Developing a Scale to Measure University Brand Heritage,” Academy of Marketing Science Annual Conference, Orlando FL.

5.     Rose, Mei, Gregory Rose and Altaf Merchant (2016), “Examining University Brand Heritage: Measurement and Impact,” 6th International Symposium on Corporate Heritage, Marseille France.

6.     Merchant, Altaf, Gregory Rose and Sergio Davalos (2015), “‘Remember when?’: Analyzing Nostalgic and General Facebook Posts,” Academy of Marketing Science Annual Conference, Denver CO.

7.     Merchant, Altaf, John Ford, Jean-Luc Herman and Christian Dianoux (2015), “Testing the French Ad-evoked Nostalgia Scale in a Nomological Network,” Academy of Marketing Science Annual Conference, Denver CO.

8.     Merchant, Altaf, Gregory Rose and Mei Rose (2015), “University Brand Heritage: Components, Measures and Outcomes,” 4th International Consumer Brand Relationships Conference, Porto Portugal.

9.     Rose, Gregory, Altaf Merchant, Mei Rose, Aysen Bakir and Elodie Gentina (2014), “Money Attitudes and Social Values:  A Research Program and Agenda,” American Marketing Association Summer Educator’s Conference, San Francisco CA.

10.  Merchant, Altaf, John Ford, Christian Dianoux and Jean-Luc Hermann (2014), “Cultural Differences in Consumer Response to Nostalgic Advertising,” Academy of Marketing Science Annual Conference, Indianapolis IN.

11.  Merchant, Altaf, Gregory Rose and Mohit Gour (2013), “Meaning of Money Among Middle Class Hindu Consumers in India,” Middle Class Phenomenon in Emerging Markets Conference, Georgia State University, Atlanta GA.

12.  Merchant, Altaf, Gregory Rose and Mohit Gour (2013), “Meaning of Money Among Hindus in India: Some Preliminary Findings,” Academy of Marketing Science World Marketing Congress, Melbourne Australia.

13.  Merchant, Altaf, Kathryn LaTour, John B. Ford and Michael S. LaTour (2013), “Childhood Icons in Nostalgic Advertising,” Academy of Marketing Science World Marketing Congress, Melbourne Australia.

14.  Salvador, Rommel, Altaf Merchant and Elizabeth Alexander (2013), “Faith and Fair Trade: The Moderating Role of Contextual Religious Salience,” Academy of Management Annual Meeting, Orlando FL (THIS PAPER WAS SELECTED AS A BEST CONFERENCE PAPER).

15.  Merchant, Altaf, Kathryn LaTour, John B. Ford and Michael S. LaTour (2013), “The Use of Childhood Icons in Nostalgic Appeals for Charity,” Academy of Marketing Science Annual Conference, Monterrey CA.

16.  Merchant, Altaf, and Geoffrey Moody (2013), “Impact of University Heritage and Reputation on Attitudes of Prospective Students,Academy of Marketing Science Annual Conference, Monterrey CA.

17.  Gregory Rose, Altaf Merchant, Aysen Bakir, and Mei Rose (2013), “Fantasy Based Narratives In Children’s Advertising,” 5th International Conference on Rhetoric and Narratives in Management Research (RNMR), Barcelona Spain.

18.  LaTour, Kathryn, Altaf Merchant, John B. Ford and Michael S. LaTour (2012), “Nostalgic Charity Appeals: Moderating Effects of Beneficiary and Childhood Icons,” Advances in Consumer Research, Vancouver Canada.

19.  Merchant, Altaf and Gregory M. Rose (2012),"Impact of Time Orientation on Consumer Innovativeness: A Study in India and the US," Academy of Marketing Science World Marketing Congress-Cultural Perspectives in Marketing Conference, Atlanta GA.

20.  Salvador, Rommel, Altaf Merchant and Elizabeth Alexander (2012), “Religious Commitment and Fair Trade: The Moderating Role of Contextual Religious Salience,” Third Annual Academic Conference on Social Responsibility organized by the Milgard School of Business, UW Tacoma.

21.  Merchant, Altaf Gregory M. Rose and Mei Rose (2011), “Effects of Time Orientation on Consumer Innovativeness: A Two Country Study,” 15th Cross Cultural Research Conference, Kona HI.

22.  Merchant, Altaf, Gregory M. Rose and Joel Gjuka (2011), “Effects of Advertising Evoked Vicarious Nostalgia on Brand Heritage,” Academy of Marketing Science Annual Conference, Coral Gables FL.

23.  Merchant, Altaf, John B. Ford, Kathryn LaTour and Michael S. LaTour (2010), "Developing an Advertising Personal Nostalgia Intensity Scale," Academy of Marketing Science Annual Conference, Baltimore MD.

24.  Rose, Gregory M. and Altaf Merchant (2010), "Fantasy in Children's Food Advertising: A Global Perspective," Academy of Marketing Science Cultural Perspectives in Marketing Conference, Reims France.

25.  Rose, Gregory M., Altaf Merchant, Chris Berlin and Sonia Chandwaney (2009), "The Use of Fantasy in Food Advertising Targeted at Children: A Content Analysis," Consumer Culture & the Ethical Treatment of Children: Theory, Research & Fair Practice Conference, East Lansing MI.

26.  Merchant, Altaf, John B. Ford and Gregory M. Rose (2009), "Should Charitable Organizations Evoke Personal Nostalgia?: Effect of Nostalgic Appeals on Donation Intentions," Academy of Marketing Science Annual Conference, Portland OR.

27.  Karande, Kiran and Altaf Merchant (2009), "Cross Cultural Research Methodology: Guidelines for Marketing Academics," Academy of Marketing Science Annual Conference, Portland OR.

28.  Merchant, Altaf and John B. Ford (2008), "How Personal Nostalgia Influences Giving To Charity: A Research Proposal," American Marketing Association Summer Educators Conference, San Diego CA.

29.  Merchant, Altaf (2008), “How Personal Nostalgia Influences Giving To Charity,” Academy of Marketing Science Annual Conference, Vancouver Canada, 31, 219.

30.  Merchant, Altaf and Kiran Karande (2007), "Does Time Orientation Influence Consumer Innovativeness?: Going Beyond Nostalgia," American Marketing Association Summer Educators Conference, Washington DC.

31.  Merchant, Altaf, John B. Ford and Mahesh Gopinath (2007), "Measuring the Intensity of the Personal Nostalgia Experience," Society for Marketing Advances Conference, San Antonio TX.

32.  Merchant, Altaf, John B. Ford and Mahesh Gopinath (2007), "How The Emotions of Personal Nostalgia Influence Giving To Charity: A Research Agenda," International Colloquium on Non Profit, Social and Arts Marketing, London UK.

 

INVITED PRESENTATIONS                              

1.     Merchant, Altaf (2016), “Developing Brand Nostalgia Scale in the US and Belgium,” Faculty Research Colloquium, Mudra Institute of Communication and Advertising, India

2.     Merchant, Altaf (2016), “Meanings of Money in India and South Korea,”  Doctoral Research Colloquium, Mudra Institute of Communication and Advertising, India

3.     Merchant, Altaf and Sergio Davalos (2016), “Understanding Social Media Conversations and Building User Communities: Agendas in Research,” Pacific Northwest National Laboratories, Richland WA.

4.     Merchant, Altaf (2014), “How Strong is the Pull of the Past,” Webcast hosted by the Advertising Research Foundation, New York.

5.     Merchant, Altaf (2014), “How Strong is the Pull of the Past,” Advisory Board Meeting, Milgard School of Business, University of Washington Tacoma.

6.     Davalos, Sergio and Altaf Merchant (2013), “Nostalgia in Social Networking,” Research Seminar Series of Center for Web and Data Science, Institute of Technology, UW Tacoma.

7.     John B. Ford, Altaf Merchant, Kathryn LaTour and Michael S. LaTour (2010), "Advertising Evoked Personal Nostalgia Intensity: Scale Development and Validation," Dean’s Research Seminar, College of Business and Public Administration, Old Dominion University.

8.     Merchant, Altaf (2009), “Nostalgia and Giving to Charity: Agendas in Research,” University of Washington Bothell Research Seminar.

9.     Ford, John B. and Altaf Merchant (2009),Nostalgia and Giving to Charity: Developments and Agendas in Practice and Research,” Seminar at the Cass Business School, City University of London (UK).

10.  Merchant, Altaf (2009), “Nostalgia and Charitable Giving,” Advisory Board Meeting, Milgard School of Business, University of Washington Tacoma.

11.  Merchant, Altaf (2008), "How Personal Nostalgia Influences Giving to Charity," Virginia Council of Graduate Schools’ Graduate Research Forum.

12.  Merchant, Altaf and Kiran Karande (2007), "Does Time Orientation Influence Consumer Innovativeness?: Going Beyond Nostalgia," Old Dominion University Research Expo.

13.  Merchant, Altaf and John B. Ford (2007), "Nostalgia and Giving to Charity," Old Dominion University Research Expo.

14.  Merchant, Altaf and Kiran Karande (2007), “Time Orientation and Consumer Innovativeness,” Dean’s Research Seminar, College of Business and Public Administration, Old Dominion University.