WELCOME TO MY WEBSITE !
I am an Associate Professor of Marketing at the Milgard School of Business, University of Washington, Tacoma. I teach Introduction to Marketing Management at the undergraduate and graduate levels. My research is focused on consumer behavior and marketing communications with interests in nostalgia, cross cultural issues, charitable giving, and family decision making. My research has featured in journals such as the Journal of Advertising, Academy of Marketing Science Review, Journal of Business Research, Journal of Advertising Research, and Journal of Business Ethics, among others.
Prior to academia, I have worked for eight years in brand and innovations management with multinational companies like Glaxo Smithkline Consumer Healthcare, Reckitt Benckiser, and Sara Lee. As a Brand Manager I have worked on Aquafresh (Toothpaste), Dettol (OTC), Horlicks (Foods) and Hit (Household Insecticides).
Thank you for taking the time and visiting my website.
Dr. Altaf Merchant
Email : firstname.lastname@example.org
University webpage : http://tinyurl.com/m5nesbl